Ultimate List of Brands that Sell on eBay
Buying inventory to resell is essential for growing a profitable eBay business. The key to success is understanding which brands have strong resale value, how much to invest, and how to price items for maximum profit. This guide outlines some of the best-selling brands on eBay, investment strategies, and research tips to help sellers make informed purchasing decisions.
What This Guide Covers:
✓ The best brands to flip for a profit
✓ Real-time links to check brand resale values
✓ Practical advice to stay motivated and keep listing
New to selling on eBay? Start with this guide: How to Start Selling on eBay in 12 Easy Steps.
Top Brands to Resell on eBay
Lululemon
Lululemon is a highly sought-after brand, particularly among fitness enthusiasts who prioritize high-quality activewear. Even pre-owned Lululemon items retain strong resale value due to brand loyalty and demand for premium gym attire.
- Resale Price Range: $55-$85 (new), $20-$80 (used)
- Popular Items: Leggings, sports bras, hoodies, jackets, and tank tops
Investing around $20 in quality pieces, especially heavier items like coats, can yield profits of $80 or more. Always conduct research to verify current market values, and look out for limited edition prints or collaborations, which tend to sell for even higher prices.
PINK / Victoria’s Secret
PINK and Victoria’s Secret remain popular for loungewear, sleepwear, and activewear. Their younger audience ensures a consistent demand for stylish, trendy pieces.
- Resale Price Range: $12-$35 (used), $25-$45 (new)
- Popular Items: Hoodies, sweatpants, leggings, and bras
Tank tops and shirts tend to sell for less than jackets or sweatpants. These brands are commonly found in thrift stores or garage sales, making them easy to source. Look for limited edition or seasonal collections for better resale value.
Jordan (Retro Styles Only)
Retro Jordan sneakers are highly coveted in the resale market. However, caution is advised due to the prevalence of counterfeit products. Sneaker collectors and sports enthusiasts often seek out rare colorways and collaborations.
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Retro Jordans: Can sell for well over $100.
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Investment Tip: Investments of $50 have led to sales around $200, yielding profits of at least $100. Ensure authenticity before purchasing for resale by checking stitching, logos, and the box label. Using a sneaker authentication service can help protect against counterfeit risks.
Nike
Nike products have a broad market appeal, with resale values varying by item type. This global brand has an extensive product line, so it’s important to focus on high-demand categories.
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Tank Tops and T-Shirts: Sell for approximately $9.99 to $14.99; advisable to invest no more than a dollar.
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Jackets: Typically sell between $20 and $30.
For shoes, use the product code on the inside tongue to research specific models and their resale values. Limited edition Nike sneakers, such as Dunks and Air Force 1 collaborations, can sell for significantly higher prices.
Michael Kors
Michael Kors items, particularly handbags, are popular but require careful scrutiny to avoid counterfeits. Watches, wallets, and coats are also in demand. Michael Kors clothes don’t resell well.
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Consider purchasing if priced under $5.
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New with Tags: Slightly higher investment is justifiable; always verify potential resale value.
Bags with signature monograms and leather accents typically sell better. Check for authenticity markers such as engraved hardware and branded lining before investing.
ASOS
ASOS items have a high turnover rate, often selling within a month. Both men’s and women’s clothing from this brand are worth considering, especially trendy pieces from their premium lines.
- Resale Price Range: $15-$80 (new), $10-$50 (used)
- Popular Items: Dresses, coats, trendy seasonal items
ASOS’s collaborations with influencers and celebrity-endorsed collections tend to be more profitable. Fashion-forward items such as blazers, unique dresses, and stylish outerwear perform well in resale.
Adidas
Adidas is currently trending in the fashion world, making its products desirable in the resale market. The brand’s association with streetwear and athletic performance ensures a consistent demand.
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Shirts: Sell anywhere from $5 to $30.
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Jackets: Typically range from $15 to $60.
Always research specific shoe models before purchasing, as resale values can vary. Adidas Yeezy sneakers and vintage tracksuits can fetch high resale prices.
J. Crew
J. Crew’s resale value can be unpredictable. It’s advisable to be selective when sourcing items from this brand. Classic and well-made pieces sell best, particularly during seasonal transitions.
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Shirts, Pants, Skirts: Purchase if priced under $2.
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Dresses, Jackets, Coats: Higher resale potential; conduct research before investing more than $5.
Cashmere sweaters and wool coats from J. Crew have stronger resale value than casual wear.
The North Face
The North Face is a frequently encountered brand with varying resale values, particularly for high-performance outdoor gear.
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Thin Fleece Pullovers: Sell for about $20.
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Pre-Owned Clothing: Generally sells between $30 and $47.
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New Items: Range from $45 to $150.
Jackets with Gore-Tex or down insulation tend to sell at the highest prices, especially in colder months.
Read More… eBay Pricing Strategy and How To Do Research
Zara
Zara maintains a strong presence in the resale market, with a consistent number of daily sales. Buyers are often looking for trendy and fashion-forward pieces.
Investing in Zara items can be profitable due to their steady demand. Blazers, statement dresses, and limited edition pieces tend to perform best.
URBN Brands
Anthropologie, Urban Outfitters, and Free People are all owned by URBN and have strong resale potential.
- Resale Price Range: $10-$75 (used), $15-$120 (new)
- Popular Items: Bohemian-style dresses, tops, and accessories
Use “Anthropologie” in listing titles to increase visibility, even if the item is from a lesser-known brand under the Anthropologie umbrella.
Patagonia
Patagonia items are known for their quality and retain significant resale value. The brand’s commitment to sustainability and outdoor performance makes it highly desirable among eco-conscious consumers.
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New Items: Sell between $90 and $200.
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Pre-Owned Items: Range from $50 to $145.
Jackets and coats command higher prices compared to shirts and shorts. Look for rare or discontinued styles for even greater profit margins.
A Few Must-Have Reselling Tools
Accuteck Postal Scale | This scale is a must-have for any online seller. It’s versatile, with both battery-powered and plug-in options, and comes in several colors—though the rose gold version is a favorite! This scale ensures accurate weight measurements, making it easy to calculate shipping costs and avoid overpaying.
Steamer | A steamer is a must-have for removing wrinkles from clothes before listing them. It’s quick, efficient, and much easier than ironing, making it perfect for getting your items ready to sell. A steamer ensures your clothes look fresh and presentable in photos, which can lead to better sales. Plus, it’s gentle on fabrics, helping to maintain the quality of your items while getting them wrinkle-free and ready for the next buyer.
Neewer Backdrop | There are plenty of backdrops available on Amazon, but this is the one we recommend. When selecting a backdrop, make sure to choose one that’s at least 6×9 feet and made of fabric material for the best results. Keep in mind, no matter which one you choose, it’ll likely need some ironing or steaming when it arrives to get rid of any wrinkles.
Investment Strategies for Reselling
1. Make Smart Buying Decisions
- Avoid overinvesting in a single item unless research confirms a strong resale value.
- A good rule of thumb is to invest no more than $10 per item unless it has a proven high resale price.
- Use the eBay app to check completed listings before making a purchase.
2. Avoid Generic or Unbranded Items
- Focus on recognized brands with established demand.
- Items without tags or branding are harder to sell.
3. Stay Open to Different Styles
- Personal preferences shouldn’t dictate purchasing decisions.
- Listings sell based on keywords, price, and quality photos rather than style alone.
4. Price Strategically
- List items slightly higher than recent sold prices.
- Offer competitive pricing while ensuring a profitable margin.
5. Consistency is Key
- Regularly adding new listings keeps inventory fresh and boosts eBay’s search algorithm.
- The more items listed, the higher the likelihood of making sales.
Final Encouragement
Reselling on eBay can be incredibly profitable with the right strategies. Keep researching, sourcing quality inventory, and optimizing listings for the best results.
Key Takeaways:
- Invest wisely and research every purchase.
- Keep listings organized and ship orders promptly.
- Consistency leads to more sales and higher profits.
If you don’t list, you don’t last! Keep listing, keep learning, and watch your eBay business grow.
